Greaves Cotton Limited, one of India’s leading diversified
engineering companies, has announced the incorporation of its wholly owned
subsidiary, Greaves International Trading FZE (GITFZE), in Dubai, United Arab
Emirates. The move marks a key step in expanding its international business as
part of the Greaves.Next strategy.
Greaves International Trading FZE will serve as a regional
hub for international trading and distribution, strengthening Greaves Cotton’s
presence across the Middle East and Africa. The UAE’s strategic location will
enable closer engagement with customers and partners in high-growth markets.
The new subsidiary will focus on business development and
market expansion, customer engagement, technical support, channel partnerships,
aftermarket services and supply chain coordination. It will provide the region
access to Greaves Cotton’s portfolio, including diesel engines, gensets and
powertrain solutions, across its Energy, Mobility and Industrial Solutions
businesses.
Parag Satpute, MD and
Group CEO, Greaves Cotton Limited, said, “International Business is a key
growth driver for Greaves and a core pillar of our GREAVES.NEXT strategy. In
line with our strategic roadmap, its contribution increased from 9 per cent to
13 per cent in FY26. The establishment of Greaves International Trading FZE
marks a significant step in strengthening our presence across the Middle East
and Africa. It enhances our ability to respond with agility to market needs,
deepen customer engagement, and deliver reliable, future-ready solutions. This
is a focused move towards expanding our global footprint and driving sustained,
long-term growth.”
The move aligns with Greaves Cotton’s strategy to scale its
global footprint, enhance export capabilities and build an integrated trading
and distribution ecosystem. GITFZE will initially focus on GCC markets,
including the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain, with plans to
expand into the Levant and Africa.